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Blue-Hued Look Gains Popularity At Hair Salons

HOLLYWOOD (CBSLA.com) — Denim isn't just for your closet anymore.

That's because the blue-hued look is gaining popularity at hair salons.

"Denim hair is just a fun way of describing blue hair," said Angela Kim, who proudly flaunts it.

The trend is called denim hair and no fabric is involved. Instead, it helps describe the different shades of blue just like your favorite jeans.

"True denim hair, I feel like, fades out beautifully so it has a very cool undertone so once it fades out, it can look kinda like silvery," she said.

The growing bold obsession comes in striking colors from dark blue to light.

"If I could be adventurous, I would do it," said one woman.

But stylists say dying hair blue has been around. In fact, a few years ago, Katy Perry had a vibrant blue do.

The trend now isn't so bright.

"It's very softy. A little smoky," said Kim.

Stylists say denim hair takes more than three hours for the coloring hair process. They say it's definitely an investment.

"The process is quite long. I would say, depending on the person's hair, how dark it is, how light it is," said Kim.

The process involves bleaching the hair to the lightest shade before the blue dye is applied.

Women aren't the only ones taking the blue plunge. Men are, too.

"It's a nice color, but on the girls it looks great. On the guys? Not so much," said one man.

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