LACMA Pieces To Go Up On US Billboards In ‘Art Everywhere’ Campaign
LOS ANGELES (CBSLA.com) — Nearly a dozen famous works of art from the Los Angeles County Museum of Art (LACMA) are set to go on display on billboards and other locations nationwide.
KNX 1070’s Bob Brill reports the pieces are part of 58 artworks that comprise the Art Everywhere US campaign that will be seen coast to coast throughout August.
LACMA is among five leading U.S. art museums which have selected works of art representing American history and culture that will be exhibited on 50,000 advertising displays nationwide, including both standard and digital billboards, bus shelters and subway posters, according to Art Everywhere organizers.
The public was invited to vote online on 100 different entries and ultimately selected 11 LACMA pieces, including Andy Warhol’s iconic “Campbell’s Soup Cans”, “Hollywood” by Edward Ruscha, Roy Lichtenstein’s “Cold Shoulder”, and “White Center” of Mark Rothko.
LACMA spokesperson Miranda Carroll said the purpose of the campaign is twofold.
“[We're] hoping to get people more inspired by the work in local museums, but also, it’s just to give people a sort of break from the usual commercial advertising and to see something beautiful and inspiring that might make their commute easier,” Carroll said.
Smartphone users can also download the Blippar app that allows them to point their phones at any digital Art Everywhere display and access information about each piece.