PASADENA (CBSLA.com) — The Rose Bowl is about to do a lot more rocking!
The Pasadena City Council has voted to add more big concerts to the Bowl’s schedule, including a three-night stint for one of the world’s biggest boy bands.
KCAL9’s Brittney Hopper reports One Direction will be performing a string of shows at the venue in September.
“It was a unanimous vote and represented a very exciting time for the stadium and for the City of Pasadena,” Pasadena City Councilmember Victor Gordo said.
“We’re really excited. Music has become a big part of the Rose Bowl – in the past and even more so in the future,” the stadium’s CEO Darryl Dunn said.
Last summer, Jay Z and Justin Timberlake’s concert generated hundreds of thousands of dollars – as did the Bowl Championship Series series earlier this month.
Supporters say adding more concerts could help alleviate the enormous debt the Rose Bowl is facing after $100 million was put into renovating the venue.
Councilmembers will now write a proposal to allow 17 concerts a year. Currently the ordinance is at 12.
Pasadena resident Angelic Ramirez has lived near the Rose Bowl for 10 years. Her only concern is the traffic.
“It’s good for the city,” she said.
The One Direction shows are scheduled September 11-13 and are expected to generate close to $1 million for the stadium.
The names of the two additional artists coming to the Rose Bowl in August have not yet been released.