WEST HOLLYWOOD (CBSLA.com) — The trolley is making a comeback in the city of West Hollywood.
KNX 1070′s Megan Goldsby reports the former “Most Walkable” city in all of California is set to debut “The PickUp Line” Friday night.
The free late-night weekend entertainment trolley will offer free rides along Santa Monica Boulevard on Friday and Saturday nights from 8 p.m. to 3 a.m. as part of a six-month pilot project.
Covering a four-mile long loop along Santa Monica from Fairfax to Robertson, The PickUp Line will take passengers on its classic American-style trolleys every 15 minutes to some of the city’s most popular venues like Micky’s, Revolver, and Eleven.
Trips onboard the trolleys — which are painted mostly bright yellow with one caption that reads, “Cuddling & Breakfast Not Required” — will be accompanied by ambient trance music from popular WeHo DJ Derek Monterio.
Riders will also be treated to exclusive perks, including VIP entry to “the world’s most notorious gay bar” The Abbey, as well as free appetizers and drink discounts at other destinations.
City officials said the pilot program will be paid for using a $71,000 allocation from the city’s general fund that was unanimously approved by the West Hollywood City Council, and will cost taxpayers $110 per operating hour.
West Hollywood Mayor Abbe Land said if The PickUp Line is successful, the city will consider options for the program to return and look for opportunities to partner with the private sector for sponsorship and advertising to fund it.
“I’m hoping that this will be very popular and that the buses will be full, and that we will be able to look at how to expand the service after the pilot is done,” Land said.
A special launch party was set for 6:30 p.m. Friday at the corner of Larrabee Street and Santa Monica Boulevard before the line officially begins running at 8 p.m. The event was expected to include photo opportunities with Manila Luzon of “RuPaul’s Drag Race” and other guests.
Click here for more information on The PickUp Line.