Thousands of makeup artists, hair stylists, vendors and beauty aficionados will gather at the Pasadena Convention Center for PHAMExpo. The event is a two-day hair and makeup extravaganza, where professionals and cosmetic enthusiasts alike will get a peek at new products, cutting-edge technology, seminars and demonstrations by the industry’s top experts. Come and discover the latest hair and makeup trends, get discounted products, attend demonstrations by world-renowned artists and stylists, and learn tips and techniques from industry icons.

006_AV_MakeupBWThe most sought after makeup artists will be doing demos and conducting seminars on every aspect of makeup application and artistry. Experts will include Caitlin Callahan, Senior Artist at M.A.C. Pro; Kim Greene, Co-Founder of Greene Street Beauty LLC; and celebrity artists Eve Pearl, Scott Barnes, and Troy Jensen. The keynote speaker will be Emmy Award-Winning Valente Frazier, whose work has appeared in “Vogue,” “Seventeen,” “Elle,” “Harper’s Bazaar,” “O” and “Essence.”

Celebrity hair stylist Frank Galasso and the team of experts from Paul Mitchell the School will be conducting seminars for all eyes to see. Hair industry icon Paul Mitchell will speak to the crowds on both Saturday and Sunday. If you have ever wondered about any type of hairstyle or beauty technique, now is the time to get those questions answered at PHAMExpo.

004_TrendyMakeup_Christina_LondYou can also learn from the pros by attending demos and workshops that will teach you everything from applying ‘made from mink’ eyelashes and creating the look of flawless skin, to the latest techniques and styles in gel nails. Learn the professional makeup secrets of top artists working in print, fashion, film, TV and theater industries, such as Emmy Award-winning artist Kevin James Bennett and Lime Crime’s Doe Deere. These artists, as well as other world-famous hair stylists, will be teaching classes and demonstrating techniques and styles throughout the weekend on three separate stages.

Discover cutting edge makeup companies, such as TEMPTU Pro, Eye Kandy, Sugarpill and Brett Freeman Beauty. Industry pioneers and popular favorites will also be in attendance, including Stila Cosmetics; MAC Pro; and INGLOT, who will unveil new products and tools. Makeup, hair, nails, and lash experts will present their take on the trendiest looks and latest celebrity styles. Plus, see mind-blowing artistic full body makeup, artistically and creatively applied to make a statement.

005_VeganBrushes_RobertUlrichThroughout the weekend, cutting edge and mainstream makeup companies alike will offer show specials, close outs, and deep discounts on beauty must-haves at the lowest prices possible. Stock up and take home some fun new products to experiment with create new makeup looks.

There will be photo seminars for makeup artists that will be intriguing and beneficial to all. Australian Photographer of the Year, Sue Bryce, presenting “Build Your Own Portfolio,” will teach attendees how to build and photograph their own portfolios with natural light and point and shoot cameras.

Ever wonder about a career as a professional makeup artist? Ask the representatives from April Love Pro Makeup Academy, Empire Makeup Academy and Ruby Makeup Academy Time. After all the inspiration at PHAMExpo, you’re well on your way.

All education and workshops are included with your PHAMExpo ticket ($45 one-day; $75 two-day). Professional and students discounts tickets are available. For more information go to, Facebook, on Twitter, and Instagram.


June 29 and 30
Pasadena Convention Center
300 E Green St
Pasadena, CA 91101
(626) 795-9311

Liz Laing is a writer, web designer and photographer who lives in Los Angeles. Her latest projects may be followed on Liz Laing.


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