LOS ANGELES (CBSLA.com) — Move over Vine, Instagram is now offering video on its popular photo-sharing mobile application.
Facebook announced the new update around 10:15 a.m. Thursday.
Instagram users can now record 15-second clips by tapping a video icon on the app and applying 13 filters to add contrast, make them black and white or different hues.
“Over the past two and a half years, Instagram has become a community where you can capture and share the world’s moments simply and beautifully. Some moments, however, need more than a static image to come to life. Until now these stories have been missing from Instagram,” Instagram Co-founder Kevin Systrom said in a statement.
Instagram currently has a community of 130 million users, up from 20 million when Facebook bought the company more than a year ago.
Vine was launched in January and currently has 13 million users.
Within minutes of the announcement, #instagramvideo was trending nationwide on Twitter.
The update is now available in the App store for Apple and Android users.