#CBSLAHelps: CBSLA teamed up with the American Red Cross to raise money for victims of the Southern California firestorms. Click Here to donate! You can also text CBSLAHELPS to 75759 to learn more. Celebrity Guests | Full Recap
#CHiPsForKids: We're in Orange County Starting at 11am! Join us at Kawasaki Motors in Foothill Ranch. More Info

LOS ANGELES (AP) — Joe Weider, the legendary bodybuilding impresario Arnold Schwarzenegger has often cited as his key mentor, has died at age 93.

Weider’s longtime publicist, Charlotte Parker, says the bodybuilder, publisher and promoter died Friday at his Los Angeles home.

Parker told The Associated Press the cause of death was heart failure.

A bodybuilder with an impressive physique himself, Weider became better known in later years as a behind-the-scenes guru to the sport.

He popularized bodybuilding and spread the message of health and fitness worldwide with Muscle and Fitness and other magazines.

He also created the internationally recognized Mr. Olympia competition, an event that rocketed Schwarzenegger and other bodybuilders to fame.

In a statement posted on his website Saturday, Schwarzenegger called Weider a titan of the fitness industry.

(© Copyright 2013 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed.)

Comments (5)

Leave a Reply

Please log in using one of these methods to post your comment:

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More From CBS Los Angeles

facebook.com/CBSLA
Plan Your Trip

Watch & Listen LIVE