BRENTWOOD ( — Officials have posted banners in four locations along Sunset Boulevard in an effort to reduce reckless and distracted driving.

The Safety on Sunset campaign was launched by City Councilman Bill Rosendahl and funded by the family of Julia Siegler, who was killed crossing Sunset in 2010.

Each banner displays one of four images designed to express the emotional impact caused by a traffic collision as well as the words: “Safety on Sunset” and “Is it worth it?”

The banners aim to curb speeding, texting while driving and remind motorists to watch the road.

A long-time resident told KNX1070 people drive over 50 mph in the 35 mph zone.

The Safety on Sunset campaign also includes increased traffic enforcement along Sunset Boulevard as well as code enforcement alerting homeowners of overgrown shrubs and other visual impairments along Sunset, officials said.

Between March 2008 and March 2011, there were 1,101 crashes, including three fatalities, along the eight-mile stretch of Sunset Boulevard between the San Diego (405) Freeway and Pacific Coast Highway, according to Los Angeles Department of Transportation statistics.

(©2012 CBS Local Media, a division of CBS Radio Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. Wire services contributed to this report.)


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