LOS ANGELES (CBSLA.com) — Could it be true? Dunkin’ Donuts back on the West Coast?
The company Wednesday announced plans to expand the famous donut and coffee chain to Southern California.
According to a statement, Dunkin’ Donuts is now recruiting multi-unit franchisees for Los Angeles, Riverside, San Diego, San Bernardino, and Ventura and Orange counties, with restaurants to begin opening by 2015.
“We are delighted to begin 2013 with the long-awaited announcement that Dunkin’ Donuts will be opening restaurants in California,” said Nigel Travis, CEO, Dunkin’ Brands and President, Dunkin’ Donuts U.S. “Expansion to California has always been part of our plan to grow Dunkin’ Donuts’ presence in the U.S.”
Aside from storefronts, the company is also interested in non-traditional venues, including colleges and universities, casinos, military bases, supermarkets, airports and travel centers.
The expansion is part of the company’s long-term goal to have more than 15,000 Dunkin’ Donuts locations in the United States.
In the late 1990s, there were approximately 15 Dunkin’ Donuts stores open in California that later closed “because the time wasn’t right for the brand and the infrastructure didn’t exist to growth and expand in the state,” said Michelle King, Director of Global Public Relations of Dunkin’ Brands.
The chain reopened its first California location at Camp Pendleton in Oceanside last spring.
For more information about Dunkin’ Donuts franchising, visit www.dunkinfranchising.com.
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