Bestselling Author Offers Social Media Branding Tips

STUDIO CITY (CBS) — Millions of people use social networking sites like Facebook and Twitter every day for things like status updates and posting pictures. But you can also use those sites to market and brand yourself.

On Sunday morning, bestselling author Gabrielle Bernstein, appeared on KCAL9 News to discuss different ways to use social networks to brand yourself.

Among her tips, Bernstein explained that authenticity is the key to branding yourself on social media.

She also explained the importance of creating a "desire statement" and the value of sharing what you love rather than being overly "salesy."

Bernstein has authored "May Cause Miracles." For more information, visit her website, Gabrielle Bernstein.