NEW YORK (CBS/AP) – Texas has the most valuable college football program in the nation, according to Forbes Magazine.
Forbes released its college football evaluations Wednesday. The magazine says the Longhorns are worth $133 million, up from $129 million last year.
Michigan ($120 million) was No. 2, followed by Notre Dame ($103 million). The rest of the top 10 consisted of SEC schools. Alabama ($95 million) was sixth.
Forbes also ranked the most powerful coaches. Alabama’s Nick Saban was No. 1.
The USC Trojans ranks 16th, just behind Oregon at No. 15. The Trojans, who are coming of a two-year bowl ban, profited 29 million in 2012.
Forbes valued Kansas State as the best team for the money, while rival Kansas was the worst team for the money.
For the full list of team valuations: www.forbes.com/special-report/2012/business-of-college-football.html