(credit: Fatburger/Facebook.com)

LOS ANGELES (CBSLA.com) — Seeing as how it’s lunchtime, how does a giant burger for $1.75 sound?

Southern California burger chain Fatburger is celebrating its 60th anniversary with 1950’s pricing. Hungry bargain hunters just have to say “Fat City” when ordering a medium Fatburger, and the price drops to $1.75.

Fatburger, which was founded in Los Angeles in 1957, has 35 restaurants in the area. The chain has had several famous former partners, including Magic Johnson, Montel Williams, rapper E-40 and Queen Latifah.

The deal is good only on Wednesday, Oct. 10.