KitchenAid Apologizes For Tweet About President Obama’s Grandmother
(CBSLA.com) — The biggest controversy during Wednesday night’s presidential debate may have been caused by KitchenAid.
The kitchenware company was doing damage control after one of their employees posted an offensive tweet about President Obama’s late-grandmother on the company’s official account during the debate.
It was originally tweeted to KitchenAid’s 24,000 followers.
The tweet was quickly deleted, but lived on through retweets by Twitter followers such as @billablebarbie, who wrote:
“Someone at KitchenAid is getting fired! RT @KitchenAidUSA Obamas gma even knew it was going 2 b bad! She died 3 days b4 he became president.”
Hours later, the company apologized:
It was carelessly sent in error by a member of our Twitter team who, needless to say, won't be tweeting for us anymore.—
KitchenAid (@KitchenAidUSA) October 04, 2012
Several people on Twitter have responded saying they will no longer buy KitchenAid products.
“It’s a perfect example of how one voice can have a huge impact, and detrimental impact, potentially,” Tustin resident Brent Phillips said.