29_35x90 knx_35x90

Local

Hollywood Sign Will Get A Facelift

View Comments
(credit: ROBYN BECK/AFP/Getty Images)

(credit: ROBYN BECK/AFP/Getty Images)

Photo Galleries

LOS ANGELES (AP) — The Hollywood sign is undergoing a show business inevitability — a facelift.

Thirty-five years after it was rebuilt, the sign’s letters will be stripped down to sheet metal, primed and given a new coat of white paint.

The 10-week project begins Tuesday. The sign celebrates its 90th anniversary next year.

It went up in the hills in 1923 at a cost of $21,000 to promote a Hollywoodland Real Estate Group development.

It read “Hollywoodland” until 1949, when the Hollywood Chamber of Commerce entered into a preservation deal and the last four letters were removed.

It was replaced in 1978 following a fundraiser hosted by Playboy founder Hugh Hefner. The letters were ceremonially purchased for $28,000 each by celebrities including Alice Cooper, Gene Autry and Andy Williams.

(© Copyright 2012 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed.)

View Comments
blog comments powered by Disqus
Follow

Get every new post delivered to your Inbox.

Join 2,371 other followers