STUDIO CITY (CBSLA.com)—  Brad Kriser, founder and CEO of all-natural pet food and supply retailer, Kriser’s, stopped by the KCAL9 studios Tuesday to talk about better food for your pet!

Brad is a lifelong pet owner and was introduced to all-natural pet food by his cousin in 1999. Noticing the positive impact nutritional choices had on his dog’s health and appearance, he began his commitment to improving standards within the pet industry and became an advocate of the healthy pet movement.

There are 12 Kriser’s locations nationwide, with four in Southern California.

• Key perks of all-natural food
-Improve skin and coat
-Better digestion
-Improve immunity
-Feed less

• Trends in types of all-natural food
-Kibble
-Grain-free kibble
-Canned
-Raw
-Freeze-dried Raw
-Dehydrated

Supplements
• Popular supplements that can be found at Kriser’s. (bring samples of each; briefly discuss their benefits)
-Digestive
-Skin & Coat
-Multi-vitamins
-Joint health
-Antioxidants
-Calming aids

• Probiotics
-Good bacteria
-Helps digestion and absorption in short-length of digestive system
-Increase immunity due to large amount of immune system in gut
-Highly recommended for animals on antibiotics or with digestive problems