SoCal Milkman May Be Forced To Cease Delivery Over Rising Gas Prices

February 23, 2012 7:09 PM

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SANTA ANA (CBS) – A local man’s old-fashioned business is being spoiled by a modern day problem. Jimmy Pastor has had a milk delivery company for 32 years, but the recent spike in gas prices threatens to shut him down.

“I have no control over this and it’s a bad feeling,” says Pastor. “It’s a part of Americana, and I don’t want it to leave.”

Wearing a white uniform and milkman’s hat, Pastor’s appearance is a throwback to a simpler time.

Pastor and his wife built their business from the ground up. Today Rockview Milk has 15 trucks, delivering to 5,000 customers between San Clemente and Santa Monica.

Rising gas prices previously forced Rockview to cut back deliveries from twice to once per week.

“All the sudden the gas has hit us,” says Pastor. “And it’s one of our biggest expenses.”

Pastor says he’s heartbroken to admit the recent climb in SoCal gas prices has him considering pulling the plug on his passion for good.

“They say it’s not how many times you get knocked down; it’s how many times you get up,” says Pastor. “And I’m tired of getting up.”

SoCal gas prices that were already at record highs have risen almost every day over the past month.

SoCal Milkman May Be Forced To Cease Delivery Over Rising Gas Prices

Give them fuel break incentives!

See now, this is where I think the government can step in and provide fuel based businesses, breaks or something on fuel costs.

I feel bad for these guys. I think they provide a wonderful service and would hate to see them gone, its part of our American traditions and culture to have a milkman!

I much rather see this than those mini-markets honking their horns. Thats not American.
Martha

I would like to suggest the possibility of using hybrid vehicles to lower fuel consumption. For a delivery business it is a sound investment. Completely agree with previous comment.
Bill Rock

With gas prices expected to climb even more in the near future I would recommend that businesses that provide delivery of any commodity consider conversion kits for their vehicles that use either propane or natural gas. There are kits available for both diesel and gasoline engines. Before I surrendered my business I would consider investigating this possibility. If we wait for hybrids to become affordable our businesses will be bankrupt. Lots of info on line. Good luck.

Fred

I have bought an electric car. The oil can stay in the ground for all I care. Solar cells are charging my car. Enough is enough. My tank is full every morning, my cost is $9 a month. The car pays the interest on my loan. Every one can own one with Rebates to help you purchase and make it affordable. You can buy an electric, USA made, delivery truck as well and recharge it on your coffee break on a level 3 charger. There is no longer a need for gas. I am gas free. Hallelujah!

Guest

Why cant he just ride the cow?

johny Seaquent

Good Idea! I am sure the most cows are on so much drugs and hormones to produce more milk they probably are very fast. The US has high cancer from the suppliments given to cows for milk and meat by products.

Phil

I don’t have anything delivered, but often times when I come home from work, there is a delivery or repair man there, or just leaving the house. I just don’t understand.
twang

the birth rate will drop dramaticaly
johny Seaquent

Looks like the milk men will get cut off on their creation of little kids looking like them….. LOL! WHO CARES AMERICANS ARE FAT AND LAZY AND NEVER WANT ALTERNATE FUELS AND THIS IS WHAT THEY GET!
http://niceboop.wordpress.com/2012/02/27/assignment-6/ Assignment # 6 | niceboop

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Bilal

The solution for all delivery based companies is having Motorcycles Deliver.
Jose Dejesus

JUST THE MILK MAN ?? WHAT ABOUT UPS–FEDEX–POST OFFICE–AIRLINES…THEY ARE GOING TO TAKE A HUGE HIT…..THE POST OFFICE WILL PROBABLY GO OUT OF BUSINESS..