Academy Awards To Take Place At Newly Named Hollywood & Highland Center

HOLLYWOOD (CBS) — This year’s Academy Awards will be held for the first time at the Hollywood & Highland Center, now that Kodak’s name has been stripped from the Hollywood venue.

Since the photography company has filed for bankruptcy, Kodak received approval from a federal judge to have its name removed from the theater and end its annual naming-rights payments of nearly $4 million.

Since Kodak Theatre is no longer the Kodak Theatre, the landlord of the center, CIM Group, requested that the Oscar’s ceremony venue be referred to as Hollywood & Highland Center.

The Oscars may have a new home next year, as well. The Academy decided in December not to renew its agreement to hold the show at the center, but could strike a new deal with the CIM Group at a later date or try to negotiate with another venue, such as the Nokia Theatre in downtown Los Angeles.

The 84th Academy Awards will be held Sunday.

(©2012 CBS Local Media, a division of CBS Radio Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. Wire services contributed to this report.)

Comments

One Comment

  1. Lame name says:

    They always come up with a dumb name.

    Hollywood & Highland Center.

    How about “The Oscar Theater”.

    Or “The Hollywood & Highland Redcarpet”

    Or “The Redcarpet at Hollywood & Highland”.

    Something a little more regal. Or name it after Cecil B DeMille whom the architecture and interiors where insprired by.

    “The Cecil B. DeMille Theatre”

    Give it a Hollywood twist until you find a corporate entity who would pay big bucks to name the place after itself.

    Get with it CIM Group!

  2. white king says:

    oooohhhh luuuuuv it

    1. white king says:

      they’re a bungh of poofs

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