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What Time Is It? IceLink Opens Near Melrose

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Post-holiday blues? Surround yourself with high-tech luxury at IceLink, a Swiss-based luxury watch company that just opened its flagship boutique in the Melrose shopping district.

img001 snfl1rglnd1 What Time Is It?  IceLink Opens Near MelroseIf you’re looking for a unique, high-end gift that is both cool and innovative, consider a global (six time zone) watch from IceLink, a Swiss-based luxury watch company that just opened its flagship boutique in the Melrose shopping district. IceLink is recognized throughout the world as a leading high-end watch retailer and for its distinctive, contemporary designs of watches, jewelry and accessories. Luxurious timepieces range in price from $4,000 – $300,000. Celebrity followers include The Black Eyed Peas, Cee-Lo Green, Fergie, Khloé Kardashian, Justin Bieber, Tiesto and Teri Hatcher.

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IceLink’s new boutique is a chic bi-level space, created by Spanish interior design firm Ars Spatium Ujo Pallarés, that provides the perfect setting to display IceLink’s statement pieces. The first floor showcases a selection of pieces in an interactive, live environment, incorporating live models behind two large-scale shop windows. The second level is an outdoor covered patio with panoramic views of Melrose Avenue and beyond. It provides a comfortable area to entertain fashion insiders with a wet bar and lounge area.

“IceLink is not afraid to rock the boat of conventional watch-making. Our watches infuse avant-garde designs with the ultimate Swiss precision. Our brand continues to take watch aficionados by surprise,” says Andy Sogoyan, President of IceLink.

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retro gone modern

SN1MPSMND: The blush of white mother-of-pearl dial, a brown crocodile strap with a vintage patina, and a matte silver stainless case mix to give this watch a retro yet forward-looking flair. It can also be transformed completely with an interchangeable stainless bracelet (included). $4,000

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cool and elegant in emerald

SN2MPSL4D: Feminine, regal, and coolly elegant, this timepiece features a deco-etched stainless bezel studded with twelve star-set round brilliant cut diamonds (1.25 carats). Black Mother-of-Pearl Dial with an emerald green crocodile strap. $9,500

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pretty in pink, better than roses

SN10SM: A stainless steel bezel is channel-set with 3.5 carats of round brilliant cut diamonds, and elegantly frames an iridescent rose mother-of-pearl dial. The watch comes with a rose-colored crocodile strap or an interchangeable metal link bracelet. This takes feminine to a whole new level. $17,900

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The ultimate in luxury – floating diamonds in the dial

SNFL2RGLND/SNFL1RGLND: This is the watch that brings you the world in inimitable IceLink style. It features a precious 18K rose gold case, a black or white metallic dial, crocodile strap and .75 carats of floating round brilliant cut diamonds in the dial. $31,800

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IceLink’s Bicycle Bracelet Collection

A more affordable option for those who may find the luxury watches beyond their price range – these industrial-chic bicycle bracelets embody a cool, atypical design, focusing on the link. The bracelets are available in three sizes (small, medium and large) and come in different versions — with or without PVD coating and with or without diamonds. Colored variations combine black or white polyurethane with stainless steel for a look that is classic yet modern. All medium size bicycle bracelets run $159 (without diamonds).

IceLink Flagship Boutique

666 North Kilkea Drive
Los Angeles, CA 90048

Store Hours:
Monday – Friday: 11:00 AM – 7:00 PM
Saturday: 11:00 AM – 4:00 PM

Liz Laing is a writer, web designer and photographer who lives in Los Angeles. Her latest projects may be followed on Liz Laing.

Photo credit: IceLink Flagship boutique

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