LOS ANGELES (CBS) — Parents weary (and wary) of holiday toy shopping have never appreciated a child’s ability to play with something a few times and then become bored with it.

Worse, when the bill for the expensive new toy comes — just as they stop wanting to play with it.

Frustrating to say the least.

A new online business — Toygaroo — takes care of all that. They call themselves “the Netflix for toys.” Toygaroo allows parents to rent a toy as opposed to buying it outright. They offer a deal that puts six toys under the tree for only $32.

Genius! Especially for those parents on a tight budget.And they promise a “no yuck factor.” They also offer a 14-day no risk trial and free shipping.

For more on Toygaroo, click here.