Making A List, Checking It Twice: Temecula Mall Tracking Christmas Shoppers’ Habits

TEMECULA (CBS) — If you’re headed for the malls for some Christmas shopping on Black Friday, you may want to consider turning off your cell phone.

That’s because at least one Southland shopping center has revealed that it will track shoppers every time they use their cell phones on the premises.

Officials at the Promenade Temecula mall said they will use cell phone data to determine which stores are getting the most traffic during the busy holiday season.

But they deny using the data for marketing purposes or any other use beyond foot traffic and insist that personal information will be gathered on any shopper.

Cell phone carriers can typically only reveal the names of account holders and their phone number under very stringent legal guidelines.


One Comment

  1. Stop the Insanity says:

    This is big brother to the extreme. We are already targeted by cable companies thru digital TV viewing, on line shopping, and credit card purchases. When does the consumer have the right to say “Sop! I don’t approve.

  2. tdave123 says:

    “and insist that personal information will be gathered on any shopper.”

Leave a Reply

Fill in your details below or click an icon to log in:

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More From CBS Los Angeles

KNX 1070 Newsradio

Listen Live