Kick off your weekend a little bit early and with a lot of style – Thursday, September 8 is Fashion’s Night Out!
Fashion’s Night Out (FNO) was launched in 2009 as a joint project of American Vogue, the Council of Fashion Designers of America, NYC & Company, and the City of New York. The event’s goals are celebrating fashion, boosting the industry’s economy, and restoring consumer confidence by making shopping fun, and it’s timed to coincide with the start of New York Fashion Week. FNO came to Los Angeles for the first time in 2010, and the 2011 celebration is going global: events are planned in hundreds of cities in 18 countries.
Participating retailers range from local specialty shops to nationally-known stores to designer boutiques. They will extend their hours on Thursday night and offer special promotions such as exclusive sales, product and service giveaways including personal styling and makeovers, and refreshments and entertainment for shoppers. In addition, some participants will be donating a portion of the night’s sales to selected charities. You’re likely to find some FNO specials at your local mall, but some major shopping destinations are going all out for Fashion’s Night Out.
The Beverly Center is the site of Los Angeles’ official FNO festivities, featuring a red carpet for celebrity arrivals and an opening ceremony at 5:00 PM, hosted by Mayor Antonio Villaraigosa. Live fashion shows will take place at 5:30 (luxury) and 8:00 (contemporary and juniors), and a DJ will provide music all evening long. Individual stores will offer a variety of discounts, gifts, and treats for shoppers.
Beverly Center Celebrates Fashion’s Night Out
8500 Beverly Blvd.
Los Angeles 90048
5:00 PM – 9:00 PM
Free self-parking 3:00 – 11:00 PM
Not far from the Beverly Center, the City of West Hollywood will be celebrating its own FNO. Events will take place in the city’s shopping areas along Santa Monica Boulevard, the Sunset Strip, and The Avenues art/design district; visitors are encouraged to park in a city lot and use the free shuttle service between the neighborhoods. Several retailers will be hosting in-store parties, and snacks and cocktails will be plentiful. This is the second year for FNO in West Hollywood, but it’s the first time for the official Afterparty at Skybar, featuring complimentary champagne and desserts.
West Hollywood Celebrates Fashion’s Night Out
Throughout the City of West Hollywood – see the list of participants for details
6:00 – 11:00 PM (hours may vary at individual shops)
West Hollywood FNO Afterparty
Skybar at Mondrian
8440 Sunset Blvd.
West Hollywood, CA 90069
10:00 PM till ?
Beverly Hills will be celebrating FNO on Rodeo Drive (of course), which will be transformed into a “high-end carnival” for the evening, featuring flamethrowers, stilt walkers, and a 60-foot Ferris wheel. There will be special events in the street’s designer boutiques and other nearby stores, and fifteen gourmet food trucks will be on hand to offer their specialties to shoppers.
Rodeo Drive 90210 Celebrates Fashion’s Night Out
Rodeo Drive and adjacent shopping areas (Brighton Way, Canon Drive, Beverly Drive, Wilshire Blvd,)
Beverly Hills, CA 90210
6:00 – 10:00 PM (hours may vary at individual shops)
For the second consecutive year, Orange County’s main FNO event will take place at Fashion Island. Celebrity stylist Melis Kuris will open the festivities with a Fall Fashion Presentation at 5 PM in the Neiman Marcus-Bloomingdales Courtyard, and special events featuring giveaways, discounts, and refreshments will be held in 40 stores throughout the mall.
Fashion Island Celebrates Fashion’s Night Out
401 Newport Center Drive
Newport Beach, CA 92660
5:00 – 9:00 PM
Florinda Pendley Vasquez blogs primarily but not exclusively about books at The 3 R’s Blog: Reading, ‘Riting, and Randomness (http://www.3rsblog.com).