Buy The Bay Fundraiser To Benefit Heal The Bay

Fundraiser Turning Beach Memories Into Works Of Art

July 30, 2011 4:25 PM

(credit: http://www.buythebay.org)

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LOS ANGELES (CBS) — Buy the Bay, a summer charitable initiative benefiting Heal the Bay, launched its second year last weekend.

The fundraiser, which was conceived by El Segundo advertising agency Team One, transforms common beach items into limited-edition works of art, available for purchase online.

Some of the colorfully-named items being offered include “World’s Tallest Sandcastle Starter Kit” (beach shovel), “Naked Venice Beach Baby” (scented candle) and “Bonfire in a Box” (matches).

All proceeds from sales will benefit Heal the Bay and its efforts to clean local watersheds and coastlines, according to a press release for the initiative.

A report released Wednesday by the National Resources Defense Council named three local beaches among the dirtiest in the nation.

Last year’s Buy the Bay art sale was a success with all pieces selling out.