The fundraiser, which was conceived by El Segundo advertising agency Team One, transforms common beach items into limited-edition works of art, available for purchase online.
Some of the colorfully-named items being offered include “World’s Tallest Sandcastle Starter Kit” (beach shovel), “Naked Venice Beach Baby” (scented candle) and “Bonfire in a Box” (matches).
All proceeds from sales will benefit Heal the Bay and its efforts to clean local watersheds and coastlines, according to a press release for the initiative.
A report released Wednesday by the National Resources Defense Council named three local beaches among the dirtiest in the nation.
Last year’s Buy the Bay art sale was a success with all pieces selling out.