STUDIO CITY (CBS) — According to researchers at University of British Columbia, women find “happy guys” significantly less sexually attractive than swaggering or brooding men.

Experts said these findings help to explain the enduring allure of “bad boys.”

Researchers suggest that the reason women prefer proud-looking men has an evolutionary basis: it implies status, competence and an ability to provide for a partner and offspring.

UCLA Neuroscientist Dr. Jeff Schwartz stopped by KCAL9 Wednesday to explain the scientific reason why nice guys finish last.

To learn more about Dr. Jeff Schwartz, click here.

For more information about his book, “You Are Not Your Brain,” click here.

Comments (3)
  1. Sallistrous says:

    Hope this doesn’t encourage more thuggery in our society. To me, thats not sexy, thats just being an a-hole.

  2. HollywoodSaint says:

    real bad boys: James Dean, Jim Morisson and Christian Slater in Heathers

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