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Pac-12 Deal Could Be Worth $400M Per Year

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Jeff Gross/Getty Images

Jeff Gross/Getty Images

CBS Sports
Dennis Dods

One industry analyst told CBSSports.com Thursday that the Pac-12 could eventually take in $400 million per year when all its rights are accounted for. That would be a 40 percent bump in the current payout of $250 per year that begins in 2012.

The analyst was reacting to Wednesday’s blog post when commissioner Larry Scott said Pac-12 Media Enterprises could bring in an additional $1 billion over the next seven-to-10 year period. That would be over and above the 12-year, $3 billion deal the conference signed with Fox and ESPN.

When the deal starts next year, the 12 schools will begin to split that $250 million or $20.8 million per school each year, on average.
The extra income would come from the yet-to-be valued media arm of the conference that bundles the network, digital rights and sponsorship and licensing. At $400 million, the schools would average $27.7 million per year.

“We’re only at halftime here,” said the analyst who did not want to be identified but is familiar with the Pac-12 situation. “There’s probably another $50 million to $100 million a year [out there] … We’re getting into the $400 million-a-year stratosphere.”

The conference continues to develop its strategy launch a conference network.

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