‘Winning!’ Sheen Moves To Trademark 22 Catchphrases
LOS ANGELES (AP) — Not everyone may have Charlie Sheen’s “Adonis DNA” but people may soon be able to wear it, drink it and experience it in a videogame.
A company with ties to the actor has moved to trademark 22 of Sheen’s catchphrases, including “Duh, Winning,” “Vatican Assassin,” “Tiger Blood” and “Rock Star From Mars.”
Much like their creator, the applications aim high, with trademark protection sought for everything from bras, drinks, electronic games, candy and even gambling machines.
Records show the company, Hyro-gliff, filed trademark applications between March 19 and 22.
The company also seeks to trademark Sheen’s name and signature, and his nicknames for his home, “Sober Valley Lodge,” and his girlfriends, “Sheen’s Goddesses.”
Sheen’s spokesman says any potential uses of the trademarks, if granted, will be determined later.
(© Copyright 2011 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed.)