Schmear Campaign: Larry King Now Pitchman For LA Bagel Store

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(Getty Images)

(Getty Images)

LOS ANGELES (CBS) — Former TV talk show host Larry King is now a spokesman for a Beverly Hills bagel store.

KNX 1070’s John Brooks reports the 77-year-old New York native is throwing his considerable clout behind the Original Brooklyn Water Bagel Company.

King claims the franchise — which opened Friday morning on Beverly Drive — has found a way to make the water just like the water in Brooklyn.

“It’s a great idea…They’re able to take this water from Brooklyn, which is the best tap water in America,” King told KNX 1070 in this exclusive interview.

The bagel store takes tap water, filters and then re-mineralizes it, claiming it has the exact taste and smell of Brooklyn water.

(©2010 CBS Local Media, a division of CBS Radio Inc. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. Wire services contributed to this report.)

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