Proposed NFL Stadium Location In Industry Gets Renamed

INDUSTRY (AP) — Images of smokestacks and factories have prompted the planners of a Southern California NFL stadium to stop referring to the proposed venue's location by its official name: Industry.

Majestic Realty Co. Vice President John Semcken said this week that the company has started referring to the hilly 600-acre site in the city of Industry as "Grand Crossing."

Semcken says NFL officials requested a name change because of the negative connotations attached to the "Industry" moniker.

Semcken says Grand Crossing would be used as the stadium's address after it's built. Until then, it will be used to promote the proposal.

(© Copyright 2011 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed.)