Preliminary Oscar Ratings Down From Last Year
NEW YORK (CBS/AP) — Preliminary Oscars ratings from the nation’s biggest markets are down 7 percent from 2010.
The Nielsen Co. said Sunday’s Academy Awards telecast, had a 24.6 rating and 37 share in the nation’s 56 largest markets. The same count for last year’s show had a 26.5 rating and 40 share.
Tom Sherak, President of the Academy of Motion Picture Arts and Sciences tells KNX 1070 no matter how the ratings fluctuate, critics will always have negative comments about the telecast.
Nielsen didn’t immediately have an estimate on how many people watched the show overall; that was expected later Monday. Last year’s Oscars ceremony was watched by 41.7 million people.
Despite the overall dip, Nielsen said ratings among the 18-to-49-year-old demographic were down only 2 percent. The Oscars brought young actors James Franco and Anne Hathaway on as hosts to appeal to a younger audience.
(TM and © Copyright 2010 CBS Local Media, a division of CBS Radio Inc. and its relevant subsidiaries. CBS RADIO and EYE Logo TM and Copyright 2010 CBS Broadcasting Inc. Used under license. All Rights Reserved. This material may not be published, broadcast, rewritten, or redistributed. The Associated Press contributed to this report.)