LOS ANGELES (CBS) —When it comes to working vacations, more Americans than ever are saying you can take it with you.
There’s a growing trend in the hospitality industry: the so-called “fake-ation”, where resorts cater to the business needs of workers who are uneasy about completely unplugging from their jobs.
Los Angeles Times travel writer and “fake-ation” veteran Mary Forgione tells KNX 1070’s Chris Sedens marketing campaigns are taking aim at what looks to be a very lucrative demographic.
Forgione points out that with fewer Americans willing to use their vacation time, the lure of getting work done while spending some time with the family has become more attractive.
A survey conducted last year shows over 69 percent of travelers communicate in some way with work while on vacation, including 62 percent admitting to monitoring their work e-mail.
At least one Florida hotelier looks to capitalize on the trend.
Starting at $119 a night, the Shores Resort & Spa in Daytona Beach Shores is offering a “Perfect Fake-Ation’ package that includes wireless internet access throughout the premises (including poolside), a 24-hour business center, and a private office for guests who need to jump on a conference call or two.
And here you thought palm trees and sunny weather was meant for relaxation.
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