Surf Shop Apologizes For Black-Themed Sale On MLK Jr. Day

January 19, 2011 5:45 AM

(credit: AP)

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Black, Clothes, Laguna Beach, Martin Luther King Jr, Sale, Shop, Surf, Thalia

LAGUNA BEACH (AP) — A Southern California surf shop owner has apologized for its black-themed Martin Luther King Jr. holiday sale and a digitally altered ad showing the civil rights leader in a wet suit.

To honor King, a Thalia Surf Shop online advertisement titled “Respect” slashed 20 percent off black-colored products, such as wet suits and T-shirts.

The Orange County Register says Monday’s promotion also showed a likeness of King in a wet suit holding a surfboard.

Surf shop owner Nick Cocores on Tuesday posted a apologetic blog on the Thalia website, saying he didn’t intend to offend or hurt anyone. He says the surf shop will be more careful in its promotion campaign.

Surf Shop Apologizes For Black Themed Sale On MLK Jr. Day

Brent

Apology for what? He’s not Muhammad. Are races owning likenesses and colors now?
Wally Wharton

This surf shop has NOTHING to apologize for! And from the looks of that super-imposed picture of MLK, I think we can ALL agree (even IF we ALL “can’t get along) that MLK never looked so good!!!
BillyBoy

Some people have no sense of humor. MLK would have approved.
notlovinLA

So the shop owner had a sale for some items? So what? Geez, people, grow thicker skin!
leslie
allen key

typical mentality. shows a complete lack of respect and understanding in a predominately white community
HollywoodSaint

then I dont wanna see black men wearing the statue of liberty costume on a corner sign twirling for cheap taxes or 30% off on a nappy weave
Steve A

I DEMAND a retraction of the apology ! ! ! If the shop owner ever wants my respect, he MUST Retract the apology!
Barbi Winters

I’m NO racist, but we laughed for a really long time. It’s kind of like Ricky Gervais….it may have been over the line, but it was still hysterical. Everything black on sale…..hahahahahahahhahhaha