LOS ANGELES (AP) — After a weekend of strong online sales, retail websites are rolling out the gimmicks on “Cyber Monday” to draw buyers.
The sales promotions on the Monday after Thanksgiving got their name from a retail trade group, which promoted the idea that people, upon returning to work, would log onto their computers there and shop.
Associated Press Business Correspondent Anne D’Innocenzio Talks About Cyber Monday With KNX 1070
Now it’s about the deals online in the way that Black Friday means a shopping frenzy in stores. In fact, as stores promote Black Friday discounts online, it’s getting harder to tell the difference between the two as sellers try to grab dollars any way and at any time they can.
IBM’s Coremetrics predicts the discounts, free shipping offers and other come-ons will make Cyber Monday the busiest online shopping day of the season.
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