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Rose Parade Changes Name To Add Sponsorship

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(credit: Alberto E. Rodriguez/Getty Images)

(credit: Alberto E. Rodriguez/Getty Images)

PASADENA (AP) — The Tournament of Roses Parade is changing its name.

As part of a sponsorship deal with American Honda Motor Co., the 2011 procession through Pasadena will be officially known as the 122nd Rose Parade, Presented by Honda. The Jan. 1 parade theme is “Building Dreams, Friendships & Memories.”

Tournament of Roses president Jeffrey Throop notes Honda has worked with parade organizers for five decades. A new trademark composite logo incorporating the Honda brand will be released soon.

The announcement was made Sept. 21 at the annual membership kickoff celebration at the Rose Bowl.

(© Copyright 2010 The Associated Press. All Rights Reserved. This material may not be published, broadcast, rewritten or redistributed.)

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