Rose Parade Changes Name To Add Sponsorship
PASADENA (AP) — The Tournament of Roses Parade is changing its name.
As part of a sponsorship deal with American Honda Motor Co., the 2011 procession through Pasadena will be officially known as the 122nd Rose Parade, Presented by Honda. The Jan. 1 parade theme is “Building Dreams, Friendships & Memories.”
Tournament of Roses president Jeffrey Throop notes Honda has worked with parade organizers for five decades. A new trademark composite logo incorporating the Honda brand will be released soon.
The announcement was made Sept. 21 at the annual membership kickoff celebration at the Rose Bowl.
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