Smells Like Toast: Why We Love Our Breakfast

LOS ANGELES (CBS) — The heart wants what it wants, but a new study says our noses know why.

Researchers from the Flour Advisory Bureau say toast is overwhelmingly the breakfast of choice for most Britons. But it wasn’t the taste of the bread that notched such high praise; over three-quarters of respondents say they love toast because they “found the smell comforting.”

The research, which the FAB says was done independently, suggests that we have a love affair with our food that isn’t always based solely on our taste buds.

KNX 1070’s Bob Brill and CBS’ Larry Miller Talk Toast

Comments

One Comment

  1. Steve Jobs says:

    I like toast.

    Sent from my iPad.

  2. DEANNE says:

    TOAST W/STRAWBERRY JAM/ AND THE SMELL
    OF BURNT TOAST!

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